Last Updated: January 2025
Introduction
WestEdge Funding, Inc. ("WestEdge," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, submit loan inquiries, or communicate with us through any channel.
By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our services.
Information We Collect
We collect personal information that you provide to us directly, as well as information automatically collected through your use of our website. The types of information we may collect include:
Contact Information
- Name
- Email address
- Phone number
- Mailing address
Loan Inquiry Information
- Property details (address, value, condition)
- Loan amount requested
- Project description
- Financial information relevant to your inquiry
- Any other details you provide in forms or communications
Communication History
- Email correspondence
- SMS/text message history
- Phone call notes and recordings (where permitted by law)
- Chat transcripts
Technical Information
- IP address
- Browser type and version
- Device information
- Operating system
- Pages visited and time spent on pages
- Referring website
- Session IDs and unique identifiers
How We Use Your Information
We use the information we collect for the following purposes:
- Responding to Inquiries: To contact you regarding your loan inquiry and provide relevant information about our services
- Loan Processing: To evaluate your loan scenario and share information with partner lenders when you express interest in applying
- Marketing Communications: To send you email newsletters, promotional materials, and updates about our services (you may opt-out at any time)
- Customer Relationship Management: To store and manage your information in our CRM system (such as HubSpot, Salesforce, or similar platforms)
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Website Improvement: To analyze website usage and improve our online experience
- Security: To protect against fraud, unauthorized access, and other security threats
- Business Operations: To maintain records, provide customer support, and operate our business effectively
How We Store and Protect Your Data
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it:
- Secured CRM Systems: Customer data is stored in industry-standard CRM platforms with robust security features
- Encrypted Communications: We use encrypted email platforms and secure communication channels
- Access Controls: Internal access to personal data is restricted to authorized personnel only
- Regular Security Monitoring: We conduct regular security assessments and monitoring to identify and address vulnerabilities
- Data Retention: We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but remain committed to protecting your data using industry best practices.
Third-Party Sharing
We may share your personal information with third parties in the following circumstances:
- Lenders and Financial Partners: When you express interest in applying for a loan, we may share your information with our network of partner lenders to facilitate the loan process
- Service Providers: We work with third-party service providers who assist us with CRM systems, email marketing, website hosting, analytics, and other business operations
- Analytics Providers: We use analytics services such as Google Analytics to understand website usage and improve our services
- Legal Requirements: We may disclose your information to state or federal regulators, law enforcement, or other authorities if required by law or to protect our legal rights
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
We require all third-party service providers to maintain appropriate security measures and use your information only for the purposes we specify.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
California Residents (CCPA Rights)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you
- Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information (note: we do not sell personal information)
- Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights
- Right to Correct: You have the right to request correction of inaccurate personal information
General Rights
- Access: You may request a copy of the personal information we hold about you
- Correction: You may request that we correct inaccurate or incomplete information
- Deletion: You may request that we delete your personal information
- Opt-Out of Marketing: You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link or contacting us directly
How to Exercise Your Rights
To exercise any of these rights, please contact us at info@westedgefunding.com or call us at (818) 747-8077. We will respond to your request within the time period required by applicable law.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities and improve your experience on our website.
Types of Cookies We Use
- Essential Cookies: These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionality such as security, network management, and accessibility.
- Performance/Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting anonymous information. We use services like Google Analytics to track page visits, time spent on pages, and navigation patterns.
- Advertising Cookies: We may use advertising cookies in the future to deliver targeted advertisements based on your interests. These cookies track your browsing activity across websites.
Managing Cookie Preferences
You can manage your cookie preferences through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may impact your experience on our website and limit certain functionality.
Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.
Do Not Track Signals
Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Our website does not currently respond to DNT signals. We may implement support for DNT signals in the future as industry standards evolve.
International Users
Our services are primarily intended for users located in the United States, particularly California. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our business operates. By using our services, you consent to the transfer of your information to the United States.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.
We encourage you to review this Privacy Policy periodically. If we make material changes, we may provide additional notice through our website or by contacting you directly. Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: